Brand Identity, Marketing Collateral & Social Media System
Africa Cleaning Supplies
The identity development process began with a series of conceptual moodboards used to explore different aesthetic directions, visual languages and brand personalities before refining the final creative route.
The final logo draws inspiration from the sweeping motion of a cleaning tool. Curved graphic strokes mimic the movement and patterns created during the cleaning process, while the negative space reveals the shape of the African continent. The result is a simple, memorable and highly adaptable identity that balances professionalism with a strong sense of place.
Brand Identity Design
Logo Design
Brand Guidelines
Graphic Elements
Business Cards
Social Media Templates
Photography Direction
Design deliverables
© 2024. Shé Kandhai. All rights reserved.
Some ideas arrive fully formed. Others need a little uncovering. Either way, I'd love to help bring yours into the world.