D E S I G N P H I L O S O P H Y
Before anything is designed, I spend time understanding what an idea needs to communicate and how it should feel. Only once that clarity is there does design begin to take shape.
Every project begins with understanding.
S E L E C T E D W O R K
Thornybush
Designed a range of guest-facing and marketing materials for Thornybush, spanning print, digital, and in-experience collateral including brochures, wedding stationery, in-room touchpoints, and campaign assets.
Developed a complete brand identity system including logo design, visual direction, brand guidelines, graphic elements, stationery, and social media templates.
Africa Cleaning Supplies
Developed a full brand identity system applied across print, digital, and social platforms, including logo design, visual identity, brand assets, and social media templates.
B R A N D D E V E L O P M E N T
Blck Rhino
B R A N D D E V E L O P M E N T
UThingo Health
Created foundational brand identity work including logo design, visual direction, and brand system development for a healthcare-focused organization.
Designing & producing a published book.
Led the layout design, typography, and print production of a published book, working closely with the author from concept through final print preparation and release.
Illustrations by external collaborators. Design, layout, and production management by Shé Kandhai.
P U B L I C A T I O N D E S I G N
“There are very few creatives I work with who craft work at the level that Shéjali does."
Garth Jemmett, Author
Scytale
Provided ongoing design support across digital, print, and marketing platforms over several years. Work included brand guidelines, social content, campaign assets, presentations, and event collateral.
Supported campaign rollouts and created print and retail marketing assets, including posters, brochures, bottle tags, shelf displays, and in-store promotional material.
Haute Cabrière
A collection of brand identity projects across the tourism sector, including logo design, visual identity systems, stationery, and print applications for multiple hospitality-focused clients.
C A M P A I G N D E S I G N
Travel & Tourism Brands
H O S P I T A L IT Y D E S I G N
High Tea with Elephants
Developed a collection of luxury brand touchpoints across print and digital, including editorial presentations, pitch decks, business cards, gift materials, and branded collateral. Recently created a premium magazine-style publication template designed for future print and digital use.
Brands I've worked on
"Over the past 6 years, Shéjali has become one of our most trusted creative partners and something of a secret weapon for our business. She has a rare knack for grasping a brief at depth, adapting her style to different clients, and consistently delivering high-quality work with very little hand-holding.
We know she'll deliver on time and at a high level, which is exactly what we need from a creative partner."
“There are very few creatives I work with who craft work at the level that Shejali does. Being a creative myself I usually find something that needs improvement or tightening to get a project over the line.
With Shéjali that’s seldom the case. It’s pretty much perfect when she delivers it. A rare find and a pleasure to work with”
Rachel Hurry
Founder | Studio Ardour
"We absolutely loved working with Shéjali. We found her on LinkedIn and really liked her portfolio. We started working together and were so impressed that we started giving her more and more projects, that we ended up working together for several years.
She took our brand from nothing and turned it into this amazing tech brand that felt really fresh and exciting. Shé always had creative ideas. Overall, it was a really positive experience."
C L I E N T R E F L E C T I O N S
Garth Jemmett
Studio Owner | We Explain Stuff
Melissa Dil
VP | Scytale
Hi, I'm Shé (Shay)
I'm a designer based in Cape Town, South Africa. I help turn ideas into something people can see, understand and connect with. Whether it's a brand identity, publication or digital experience, every project starts by understanding the intention behind it.
I don't believe my job is to come up with the idea for you. Most people already know what they want to say; they just haven't found the right way to say it yet. My role is to listen, ask the right questions, and translate that into a visual language that feels honest to them.
Over the past decade, I've worked with agencies, start-ups and established businesses across branding, editorial and digital design. The medium changes from project to project. The process doesn't.
T H E D E S I G N E R
Where ideas take form.
Every project is different, but the goal is always the same: to give an idea a form people can see, understand and connect with.
Brand Systems
Logo design · Identity systems · Brand guidelines · Visual direction
Graphic & Print
Books & publications · Brochures · One-pagers · Presentations · Infographics · Marketing collateral · Illustrations
C R E A T I V E T O O L K I T
Digital Design
Website UI design · Landing pages · Social media systems · Canva templates
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© 2024. Shé Kandhai. All rights reserved.
Some ideas arrive fully formed. Others need a little uncovering. Either way, I'd love to help bring yours into the world.